We take a look at the he reality of animal cruelty in the tourist industry and how we can all avoid being part of the problem.
At Hopefield Animal Sanctuary, we welcome thousands of visitors every year who come to meet rescued animals, hear their stories, and spend time connecting with beings many people only ever see as “farm animals.” People stroke pigs behind the ears. They laugh with the goats. They stand quietly beside cows who once faced uncertain futures. They tell us how intelligent the turkeys are, how gentle the sheep seem, and how much personality every single animal has. And yet, one of the most common complaints we still receive is about Max’s Café being fully plant-based.
It’s a disconnect we think is worth talking about.

For many people, visiting a sanctuary is an emotional experience. You meet animals not as products, but as individuals. You see their quirks, their friendships, their trust, and their capacity to feel joy, fear, comfort, and affection. Sanctuaries exist because these animals needed safety from neglect, abuse, abandonment, or the farming system itself. So when visitors ask why we don’t serve bacon sandwiches, dairy milk, beef burgers, or chicken nuggets on-site, the answer feels quite simple to us:
How could we ask some animals to trust us while serving others on the plate?
Max’s Café was created to align with the values of the sanctuary. Not to judge people. Not to shame anyone for what they eat outside our gates. But to ensure that while you are here — in a place dedicated entirely to compassion and rescue — the food reflects that same compassion too. We understand that for some visitors, a fully plant-based café can feel unexpected, inconvenient, or even political. But for us, it’s neither trendy nor performative. It’s consistent.
If a visitor spends the afternoon bonding with one of our rescued pigs, it would feel contradictory for us to then sell pork products a few metres away. If we educate children about kindness towards animals, it would undermine that message to simultaneously profit from industries that harm animals. What’s perhaps most surprising is how many people try the food reluctantly… and leave pleasantly shocked (and also who leave understanding that a lot of the food they already eat at home such as chips, jacket potatoes, baked beans, etc., are vegan anyway!).
Over the years, Max’s Café has introduced countless visitors to delicious plant-based meals they may never otherwise have tried. Families discover dairy-free cakes they love. Children enjoy vegan hot chocolates without even noticing the difference. People who swore they’d “never eat vegan food” come back asking for the recipe.
That matters too.
Because sometimes change doesn’t happen through arguments. Sometimes it happens through experiences. Through meeting a cow face-to-face. Through feeding a rescued sheep. Through eating a brownie that just happens to be plant-based and realising compassion doesn’t require sacrifice.
At the heart of it all, Hopefield is about creating a kinder world for animals. Max’s Café is simply an extension of that mission. You don’t have to arrive vegan to visit us. You don’t have to leave vegan either. But we do hope that spending time here encourages people to think a little differently about the animals they meet — and perhaps about the ones they don’t.
And if nothing else, we hope you’ll at least give the cake a try… it really is quite delicious!
Sign up here for the fun updates from the animals, information about the latest news at the sanctuary and exclusive offers and events.
Join Hopefield’s mailing list to be the first to know about all things happening at the sanctuary and exclusive offers and events!